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Corporate philosophy


NIHON AD (Animation Development) SYSTEMS, Inc. (commonly known as NAS) has been involved principally in the planning and production of many popular TV animation programs such as "Yu-Gi-Oh!," "Prince of Tennis" and "Eyesealed21," as well as in copyright management of animation characters.
NAS has led Japan's animation industry for more than 30 years since its establishment in 1975.
Additionally, we have been instrumental in spreading Japanese animation culture globally through, for example, "Yugioh! Duel Monsters", which has created an international sensation.

NAS is a affiliate company of ASATSU-DK (ADK), the third largest advertising agency in Japan and also ranked ninth in the world. We leverage ADK's functions and networks to expand our multifaceted contents business on the global stage.

We will strive to develop and foster new content by responding effectively to the growing fan base for animated products and diversification of the media.

Animation Content Business in 360 degree expansion


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